[Télécharger] HBR's 10 Must Reads on Strategic Marketing (with featured article 'Marketing Myopia,' by Theodore Levitt) (English Edition) de Harvard Business Review PDF Ebook En Ligne
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Télécharger "HBR's 10 Must Reads on Strategic Marketing (with featured article 'Marketing Myopia,' by Theodore Levitt) (English Edition)" de Harvard Business Review livre En ligne
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Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
Télécharger HBR's 10 Must Reads on Strategic Marketing (with featured article 'Marketing Myopia,' by Theodore Levitt) (English Edition) de Harvard Business Review Livre eBook France
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HBR's 10 Must Reads on Strategic Marketing ~ HBR’s 10 Must Reads on Strategic Marketing Stop met het pushen van producten en begin aan het bouwen van relaties met de juiste klanten. Als u niets leest op het gebied van marketing en het leveren van concurrentievoordeel lees dan de 10 artikelen in dit boek.
HBR's 10 Must Reads on Strategic Marketing: Amazon ~ From Marketing Myopia, Theodore Levitt, Pages 29-56: "In short, the organization must learn to think of itself not as producing goods of services but as buying customers , of doing the things that make people want to do business with it. And the chief executive officer has the inescapable responsibility for creating this environment, this viewpoint, this attitude, this aspiration. The chief .
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